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Nomor Registrasi
: 0328056701
Nama
: Dr. Dra.Genoveva,M.M
Kelamin
: Perempuan
Tempat, Tanggal lahir
: Pontianak,
Program Studi
: Ilmu Manajemen
Kepakaran
: Marketing, Entrepreneurship
Judul Desertasi, Tesis
: Tesis : Persepsi Siswa SMA terhadap IBII (Studi Kasus Pada Siswa SMA Swasta kelas Menengah-Atas di Jakarta)
Desertasi : Analisis Kepuasan dan Loyalitas Konsumen Berdasarkan Citra Merek dan Persepsi Kualitas Layanan (Studi Empiris Pada Konsumen Bengkel resmi Yamaha Di Bekasi)
Pengampu Mata Kuliah

1. Entrepreneurship - 32. Research Methodology - Business - 33. Introduction To Business - 3
Riwayat Pendidikan

1. Universitas kristen Satya Wacana - Dokteranda , Tahun lulus : 19912. Sekolah Tinggi Manajemen "Labora" - Magister ManaGement , Tahun lulus : 19983. Universitas Persada YAI - Doktor , Tahun lulus : 2015
Riwayat Kepangkatan

1. Lektor Kep - tidak ada2. Lektor Mud - tidak ada
Riwayat Penelitian

1. The Impact of Entrepreneurial Culture on Entrepreneurial Intentions of Business Students - 2019 2. A Comparison of Baby Boomers and Millennials Generation in Family Business Performance - 2018 3. THE INTRAPRENEURIAL SPIRIT OF MANAGERS IN JABODETABEK - 2018 4. The Affecting Success Factors of Indonesian Women Entrepreneur - 2018 5. An Evaluation Of First and Second Generation Family Business Owners On Business Performance - 2017 6. Investigeting The Factors Affecting Consumers’ Green Purchase Behavior on Natural Cosmetics - 2017 7. The Business Strategy Analysis To Gain Competitive Advantange in Logistic Industry - 2017 8. An Evaluation Of City Branding To Reinforce The City Competitiveness (A Case Study of Surabaya) - 2017 9. Factor Effecting Consumers’ Green Purchase Behavior (An Empirical Study of Indonesia Pay Plastic Policy) - 2016 10. The Ability of Indonesia In facing ASEAN Economic Community Market Competition - 2016 11. The Influence of Motivation, Market Orientation and Organizational learning Towards Dealers Performance (A Case Study of Yamaha Motorcycle Entrepreneurs) - 2015 12. The Effect of Motivation , Competency and Organizational Learning Towards Global Minset (Study of PUC Employees on Competitive in AFTA 2015 ) - 2015 13. Analyzing of Customer Satisfaction and Loyalty Based On Brand Image and Perceived Service Quality - 2015 14. The Analysis of Communication Between Friends on Social Media Towards Purchase Intension (A Study Case of Companies in Entrepreneurship Project of President University, Bekasi, Indonesia) - 2014 15. Analysis of Psychological Well-Being and Job Satisfaction Towards Employees Performance in PT Aristo Satria Mandiri Bekasi, Indonesia - 2014 16. The Analysis of Managers, Employees and Customer Satisfaction (Case Study of President University) - 2014 17. Strategi Pemasaran Internasional Produk Lokal Dengan Bahan dasar Lidah Buaya di Sarawak, Malaysia (Studi Kasus Pada Pengusaha Pontianak) - 2013 18. The Impact of Physical Environment, Leadership and Human Relation Towards Job Satisfaction in PT TBP Indonesia. - 2013
Publikasi ilmiah

1. A Comparison of Baby Boomers and Millennials Generation in Family Business Performance, Advanced Science Letters Vol24, issue 10, pp. 7164-7167, link : https://doi.org/10.1166/asl.2018.12432 2. The Affecting Success Factors of Indonesian Women Entrepreneur, Proceeding of ICFBE (International Conference on Family Business & Entrepreneurship), 20183. THE INTRAPRENEURIAL SPIRIT OF MANAGERS IN JABODETABEK, Prosiding SNKIB (Seminar Nasional Kewirausahaan dan Inovasi Bisnis) 20184. THE BUSINESS STRATEGY ANALYSIS TO GAIN COMPETITIVE ADVANTAGE IN LOGISTICS INDUSTRY, International Journal of Management and Applied Science vol.3, issue, pp.51-565. AN EVALUATION OF CITY BRANDING TO REINFORCE THE CITY COMPETITIVENESS (A CASE STUDY OF SURABAYA), nternational Journal of Management and Applied Science vol.3, issue 5, pp.117-1226. Analysis of Marketing Strategy and Competitive Advantage, Journal of Economic & Management Perspectives, Volume 11, ssue 1, Pp.1571-15797. Factor Effecting Consumers’ Green Purchase Behavior (An Empirical Study of Indonesia Pay Plastic Policy), International Journal of Business, Economics and Law, Vol.10, issue 12, pp.31-368. The Ability Of indonesia In Facing ASEAN Economic Community Market Competition 9. The Effect of Motivation, Competency and Organizational Learning towards Global Mindset (Study of PUC Employees on Competitive in AFTA 2015)10. The Analysis of Communication Between Friends on Social Media Towards Purchase Intension (A Study Case of Companies in Entrepreneurship Project of President University, Bekasi, Indonesia),Procedia-Social and Behavioral Sciences, Vol.169, pp.31-4211. The Effect of Store Image Towards Customer Decision in Retail Business (A Case Study of Forever 21), Research Journal of Accounting and Management, Vol.16, issue 1, pp.632-64812. Analysis of Psychological Well-Being and Job Satisfaction Towards Employees Performance in PT Aristo Satria Mandiri Bekasi, Indonesia, nternational Journal of Business, Economics and Law, Vol.4, Issue1, pp.22-3013. Strategi Pemasaran Internasional Produk Lokal Dengan Bahan dasar Lidah Buaya di Sarawak, Malaysia (Studi Kasus Pada Pengusaha Pontianak), Prosiding FMI (Forum Manajemen Indonesia), Volume 10, 201314. The Influence of Motivation, Market Orientation and Organizational learning Towards Dealers Performance (A Case Study of Yamaha Motorcycle Entrepreneurs),Proceeding of 21th The IIER International Conference, Vol.4, Issue 11, pp.59-6415. Analyzing of Customer Satisfaction and Loyalty Based On Brand Image and Perceived Service Quality, Journal of US-China Public Administration, Vol.12, Issue 6, pp.497-50816. The Effect of Motivation, Competency and Organizational Learning towards Global Mindset (Study of PUC Employees on Competitive in AFTA 2015), Universal Journal of Management, Vol.4 No.5, pp.228-23317. Investigating The Factors Affecting Consumers’ Green Purchase Behavior On Natural Cosmetics, Procedding of ICFBE 1st (International Conference On family Business and Entrepreneurship), 2017
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